Tire shine question

Hey guys, I'm having a problem getting my current tire shine to stick. My M3 has some negative camber in the rear and I apply tire shine to it and can't seem to get it to stay on. I've even let it dry for 24 hrs and as soon as I pull away its gone. The front tires maintain the tire shine well but can't achieve the same results in the rear.



I have continental DWS tires.





Thanks in advance.