I think this is mainly an end point for BMW because of the European investment in the idea of "climate change" (or whatever it's called) and not so much because of US market demand. In any case, the decision to go all electric, if the article is accurate, strikes me as very risky because, it's not so much based on science and engineering but, instead, the political winds of the day.
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BMW: All Models Electric Within a Decade
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